Journals

  • American Journal of e-Commerce and Marketing - AJEM brings the latest in technology, strategy and informatics used in eCommerce and online marketing to your mailbox every month.
  • Electronicmarkets (EM) - Published since 1991 the EM journal reports on the principal developments and the latest trends in Electronic Commerce and Markets.
  • Journal of Interactive Marketing - The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions
  • Knowledge@Wharton - Business insights, information and research from the Wharton School at the University of Pennsylvania. Sources include papers that analyze current trends in 14 different areas of business. [Some content requires free registration]
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