You might wonder why a lot of websites are fully functional but they don’t get the traffic that they want to have. This is maybe because, they aren’t surfer-friendly. This is the case when the surfers are having a hard time navigating the same and at the same time, they don’t get what they are looking for even if it is really there in the site. What’s painful here is that there aren’t any hints for the surfers to know who or where to go to for help.

You can try to make your surfers feel that you are just there by providing them with customer service or customer assistance features. It is important that they are able to reach you and that they can leave their feedback, questions, and concerns. By doing so, you also make them feel that they are important to you as your clients, giving them the impression that you are “surfer-friendly”. You can also include interactive features in your site so that the surfers can provide you with more information that can help you in marketing, advertising, or mainly improving the whole of your site.

Aside from providing feedback boxes or contact us links to your site, make it more surfer friendly by providing easy to remember tag lines or descriptions, especially for search engines. If you give your surfers a hard time locating your site, chances are they just might transfer to the next site that comes their way. Of course you would not want the surfers to skip out of faulty or confusing descriptions or titles. Maximize on the use of your texts and balance it with your images. A picture may be worth a thousand words but remember, it’s not always what your surfers want, especially if it’s information that they need.