The number one tip that you can try for your website is to make it simple. Keep it simple but loaded with the things that your surfers may be looking for. This may sound easy but may seem difficult. It will be a little easier for you if you know and find out what your target users really need and want.

To give more pointers, try incorporating the following into your site:
• Navigation
Make the navigation or exploration of your site enjoyable for your surfers. Don’t bore them or irritate them with a complicated navigation system where they couldn’t find what they’re looking for. Provide labels, tabs, clickable links, icons, or buttons which can bring them back to the home page or wherever they want to in your site.

• Appropriate and well written content
Make your content readable and easy to understand. Don’t confuse you surfers with a lot of jargons and instead, make them go through everything. It’s a common problem that surfers don’t really go through everything in your site. The most that your text will probably get is a scan of everything. To avoid this, try using catchy and descriptive titles and subtitles, informative and content written in separate paragraphs, and hyperlinks that can be clicked on to provide more information.

You can also use bullets and present text in different fonts and font sizes, especially if you want to emphasize something.

• Loading Time
Ensure that your loading time is fast enough to make your surfers stay in your site. If your site’s downloading time takes a couple of minutes, it wouldn’t take long for your surfer to abandon your site and transfer to another site. Put a considerable amount of download time to all the content found in your site.

• Site design and layout
Remember that your surfers are not in your site to gaze at the complexity of your layout so don’t burden your surfers with too much content or complicated design. You can use interactive features like sound and video streaming or through Flash operated options but keep them to a minimum. An overloaded site isn’t necessarily a quality site.